![The Waitrose Three Sixty range](/generated-images/work/three-sixty/waitrose-threesixty-320by193-5521f5.jpg)
Three Sixty is a bold and adventurous range of premium coffees, all hand crafted and hand packed. Each coffee has it’s own set of co-ordinates which can be used to find the origin of the coffee on a map.
The Three Sixty range was due to be launched in Waitrose. My role was to design the retail packaging to fit the existing brand and concept.
![A group photo of the ThreeSixty coffee range](/generated-images/work/three-sixty/360-bags2-320by214-ee6d0b.jpg)
![Close up of the front of the label](/generated-images/work/three-sixty/360-label-macro-320by214-31f77e.jpg)
![Close up of the back of the label](/generated-images/work/three-sixty/360-backlabel-macro-320by214-b84926.jpg)
I wanted to make a focal point of the co-ordinates of the label. I hoped that they would intrigue people into understanding their purpose and meaning, which would encourage them to explore the packaging further.
![A close up of the coordinates on the front of the label](/generated-images/work/three-sixty/360-label-320by219-d366c1.jpg)
![A close up photo of the kraft bag](/generated-images/work/three-sixty/bag-320by451-be39a0.jpg)
![A photo of the kraft bag](/generated-images/work/three-sixty/bag-macro-320by451-87a29a.jpg)
![The complete back of the label and bag](/generated-images/work/three-sixty/360-backlabel-320by478-75a80c.jpg)