The Orang Utan Coffee Project is an initiative to save the Sumatran orangutan from extinction. Money raised from the sales of the coffee is used to promote sustainable farming and preservation of the orangutans habitat, the rainforest.
Waitrose chose to support this project by stocking the coffee across their stores. My brief was to use the existing brand guidelines to design the retail packaging.
I wanted the packaging to reflect the premium nature of the product within. To capture this I used a matte bag, a script font and included a number of subtle details into the design.
