![Hand picked poster artwork](/generated-images/work/debenhams/deb-poster1-320by453-021fb9.jpg)
![However you like it poster artwork](/generated-images/work/debenhams/deb-poster2-320by453-4596f2.jpg)
To showcase their new coffee offering Debenhams wanted a series of friendly and engaging posters. The posters were to be displayed in each of their in-store cafes.
Debenhams wanted the posters to act as both an attractive piece of work for their wall and a way to introduce customers to their renewed approach to coffee. With this in mind I explored ideas that focused on how much love, care and attention goes in to the entire coffee process.
![Grown and nurtured poster artwork](/generated-images/work/debenhams/deb-poster3-320by453-7089d3.jpg)
![Lovingly crafted poster artwork](/generated-images/work/debenhams/deb-poster4-320by453-8a6b8f.jpg)
I created simple, light hearted illustrations to visually represent the concepts in the text. A hand-written style font and a natural, but bright, palette were used to capture an organic & friendly feel. I chose earthly colours to represent ethical sourcing of the beans and hearts were used to illustrate the care taken when brewing the coffee.
![Detail on the heart illustration](/generated-images/work/debenhams/deb-heart-320by214-6458a9.jpg)
![Detail on the leaf illustration](/generated-images/work/debenhams/deb-leaf-320by214-79b72b.jpg)
![Detail of the copy on a poster](/generated-images/work/debenhams/deb-text-320by214-cf30e7.jpg)
![Detail on the coffee bean illustration](/generated-images/work/debenhams/deb-bean-320by214-ab286a.jpg)
![A photo of the posters in a Debenhams cafe](/generated-images/work/debenhams/deb-photo-320by320-7e99d0.jpg)