To showcase their new coffee offering Debenhams wanted a series of friendly and engaging posters. The posters were to be displayed in each of their in-store cafes.
Debenhams wanted the posters to act as both an attractive piece of work for their wall and a way to introduce customers to their renewed approach to coffee. With this in mind I explored ideas that focused on how much love, care and attention goes in to the entire coffee process.
I created simple, light hearted illustrations to visually represent the concepts in the text. A hand-written style font and a natural, but bright, palette were used to capture an organic & friendly feel. I chose earthly colours to represent ethical sourcing of the beans and hearts were used to illustrate the care taken when brewing the coffee.